Hi, I’m Joy.
I didn't grow up around entrepreneurs, and I certainly didn't start with a roadmap for building a business. Many of the lessons I teach today were lessons I first learned through experience, often by trial and error.
Looking back, I wish someone had introduced me earlier to the language of entrepreneurship. Concepts like customer discovery, value creation, competitive advantage, and entrepreneurial mindset would have helped me make sense of challenges I was already facing and given me greater confidence to navigate the journey.
That journey eventually led me to co-found and build a category leading manufacturing technology company based on patented engineering innovation. Later, I founded Griffin Monroe Group, where I advised Fortune 100 companies, private equity firms, and institutional investors on strategy, innovation, and growth.
Today, I'm an Associate Teaching Professor in Arizona State University's Ira A. Fulton Schools of Engineering and serve as Faculty Director of Venture Development. Every year, I have the privilege of helping more than 1,000 students develop the mindset and practical skills to recognize opportunities, create meaningful value, and turn ideas into action.
This website is an extension of that classroom. Whether you're a student, entrepreneur, engineer, leader, or simply curious about what's possible, I hope you'll find practical ideas, real world stories, and encouragement to help you take your next step.
You can do hard things.
Keep Sparking Forward.
Learn More:
Arizona State University Faculty Profile