Transform Possibility into Progress.
Helping people recognize possibilities, take courageous action, and create meaningful value.
ASU student venture Amryth wins the 2026 Inferno Cup and $100,000 in venture funding.
What if your next idea changed someone's life?
Entrepreneurship isn't just about building companies. It's about identifying gaps, solving meaningful problems, and creating value for others.
I'm Joy, an entrepreneur and Associate Teaching Professor at Arizona State University. Every day, I have the privilege of helping students develop the mindset and confidence to turn ideas into real-world impact.
Through my Sparking Forward YouTube series, I extend those conversations beyond the classroom, sharing lessons, stories, and practical tools that help turn possibility into progress.
What is Sparking Forward?
Sometimes it's a question.
Sometimes it's an unexpected connection.
Sometimes it's recognizing a problem that others overlook.
Whatever the spark, progress begins when we choose to move forward.
Sparking Forward is the philosophy that guides my teaching, my entrepreneurship, and now this community.
Keep Sparking Forward.
Every meaningful journey begins with a spark.
Latest Sparks
Think Before You Dilute (Scrub Daddy)
One of Shark Tank's biggest success stories—and a lesson every founder should learn before giving away equity.
Short lessons that help you think like an entrepreneur—whether you're building a startup or leading from within an organization.
Innovate Where You Are (The Fidget Game)
The Fidget Game: Some of the best entrepreneurial ideas begin by improving the work you're already doing.
Stay Lean (Coffee Meets Bagel)
Coffee Meets Bagel: Why raising more money isn't always the smartest entrepreneurial decision.
